I buy the tools, programs & software everyone's talking about — then I test them in a real business. Worth it? I'll tell you. Waste of time? I'll tell you that too.


I gave my AI coworker Ted a simple choice: generate $70,000 in 70 days — or I hit the delete key. This is the daily log of our race against the clock. Every strategy, every result, every moment I have no idea what's coming next.
I'm a marketer's dream — if it has good copy behind it, I'll probably buy it. Tools, courses, software — all of it. I test them in a real business and tell you straight whether it's worth it. My expensive habit, your time-saving shortcut.
Meet Ted 2.0 — my AI coworker in the red tie. I gave him a simple choice: generate $70,000 in 70 days, or I hit the delete key. (Ted 1.0 didn't make it past Day 1. An AI told me to kill my AI.) Follow the daily log — his ideas, my finger on the button.
If you're an advisor looking to grow or scale a successful 401k plan practice — then head over to 401kbestpratices.com where you'll find proven strategies, done-for-you templates, and the system I built after working with thousands of advisors.

I've been building and testing online businesses for over 30 years. I created the Professional Plan Consultant (PPC) Designation. I won a PSCA Signature Award, got Bank of America to private-label my system, had American Funds sponsor it as their first-ever value-added advisor training, then sold the whole thing at seven figures in 2013.
What I learned after working with thousands of people: the ones who struggle aren't lacking knowledge — they're lacking a system. And they're wasting time on tools, software, and strategies they're not sure actually work.
So I built the Entrepreneur Test Lab: I buy the things everyone's talking about, run them in a real business, and report back. No theory. Just what works and what doesn't — and exactly why. Right now that means watching an AI agent named Ted 2.0 try to make $70K in 70 days, with the Kill Switch in my hand.
Army veteran. Entrepreneur. Exchange student in Mexico. Sportbike rider. Skydiver. Risk isn't something I avoid — it's something I run experiments on.